Why does a conscious consumer prefer Puhdas+ products?

A conscious choice for your health: why supplements are more than just a trend today

In today’s world, we are faced with new challenges that affect our health more than we might think at first glance. A fast pace of life, stress, irregular eating habits, environmental pollution and a decrease in the nutritional content of food are all factors that put our bodies to the test on a daily basis. This is where consciously selected supplements come into play – not a fad, but a conscious additional support that helps the body stay balanced and fill in the gaps that the daily menu cannot always cover.

Why are high-quality supplements necessary?

Ideally, we would get all the vitamins, minerals and nutrients we need from a varied diet . But the reality is different. Agricultural production methods, soil depletion and the proportion of processed food on the menu have led to the fact that even when we eat healthily, we may not always get enough essential nutrients. The European Food Safety Authority (EFSA) has pointed out that, for example, vitamin D deficiency is widespread throughout the European population – especially in the Nordic countries, including Estonia (EFSA Journal 2016, link ).

This is where high-quality supplements come in. Their role is not to replace a healthy diet, but to supplement it where daily food falls short. A truly informed consumer knows that it is not only what we take that matters, but also how it is produced.

Ingredients matter – more than ever before

TodayToday’s conscious consumer no longer chooses a product solely based on advertising or a discount price – product transparency is increasingly important. Where and how is it produced? What is in the ingredients? Are there unnecessary fillers, artificial sweeteners or dyes that do no good?

This issue becomes especially critical when it comes to supplements that we take every day and for a long time. The body does not need synthetic additives that only give the product shape, color or sweetness, but add unnecessary burden to the body. This is also why a conscious consumer prefers products with a pure composition – only what the body needs, without excess ballast.

If you are someone who reads the ingredient list before buying, thinks about supporting your health in the long term, and values ​​transparency in a product, then you are exactly who Puhdas+ products are designed for.

Purity that is based on science

The European Union and Estonia have strict rules regarding dietary supplements – only health claims that are scientifically proven and approved by EFSA are allowed. This means that a reliable dietary supplement brand does not promise miracles, but relies on science-based truth.

For example:

• Magnesium contributes to the normal function of the nervous system and reduces fatigue – this is not an advertising slogan, but an officially authorised health claim ([EFSA Journal 2009, link ]).
• The omega-3 fatty acids EPA and DHA support normal heart function when consumed at least 250 mg per day – this is also an allowed claim ([EFSA Journal 2010, link ]).

This science-based approach is what the informed consumer appreciates today – honest promises, real proof.

Puhdas+ is not just “another supplement brand”. It is a line created by Finnish science and health experts that meets the highest purity standards and is designed for those who care about what they consume.

What makes Puhdas+ special?

✔️ Cleanliness you can trust
Each product is made without unnecessary additives – no colorings, no artificial sweeteners, no fillers that provide no added value. Only necessary and high-quality active ingredients that the body recognizes and can use.

✔️ Proven quality
All Puhdas+ supplements and natural cosmetics comply with the European Union Food Supplements Regulation (2002/46/EC). This means that every word has substance – no empty promises.

✔️ Scientific approach
The products have been developed in collaboration with Finnish scientists and health professionals, based on the latest scientific research and recommendations from the European Food Safety Authority (EFSA). When Puhdas+ says that vitamin D supports immunity, this is exactly what EFSA confirms ( source ).

A conscious choice for every day

When you start your day with vitamins, you want to know that they are:
✅ Clean and controlled
✅ Scientifically proven to work
✅ Responsibly produced

Why is all this important to you?

When you choose Puhdas+, you can be sure that:
🌿 You don’t consume hidden additives along with beneficial substances
🌿 Products are created from real needs, not fashion trends
🌿 All promises on the product label are in line with current requirements – honest and transparent information

This is not just a purchase of health products – it is a conscious investment in yourself!