Why do conscious consumers prefer Puhdas+ products?
A conscious consumer does not choose a food supplement based on advertising or a discount, but on its ingredients, transparency and honest promises. In this article we explain what to look for when choosing a food supplement and how Puhdas+ follows these principles.
A supplement complements your diet – it does not replace it
Ideally we would get all the vitamins and minerals we need from a varied diet. A busy lifestyle, irregular meals and little sunlight mean that this does not always happen. The European Food Safety Authority (EFSA) has noted that intake of vitamin D, for example, is often below recommendations in the Nordic and Baltic countries – especially during the dark season.
The role of a quality supplement is to complement the diet where everyday meals fall short. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle.
Ingredients matter
A conscious consumer reads the ingredient list before buying and asks:
- How much active ingredient does one daily dose actually contain?
- In which form is the active ingredient (e.g. magnesium bisglycinate or oxide)?
- Have unnecessary fillers, artificial sweeteners or colourings been added?
- Where and how has the product been made?
Especially with supplements taken every day over a long period, it matters that the product contains only what is needed.
Honest claims, not miracle promises
In the European Union, only health claims that have been assessed by EFSA and authorised by the European Commission may be used for food supplements (Regulation (EU) No 432/2012). A trustworthy brand does not promise miracles. For example:
- Magnesium contributes to normal functioning of the nervous system and to the reduction of tiredness and fatigue.
- Vitamin D contributes to the normal function of the immune system and to the maintenance of normal bones.
- The omega-3 fatty acids EPA and DHA contribute to the normal function of the heart (the beneficial effect is obtained with a daily intake of 250 mg of EPA and DHA).
If a product promises more than this – for example preventing or treating diseases – it is worth being careful.
What makes Puhdas+ special?
✔️ Clean ingredients
Puhdas+ products contain no unnecessary colourings, artificial sweeteners or fillers that add no value.
✔️ Compliance with EU requirements
Puhdas+ food supplements comply with the EU Food Supplements Directive (2002/46/EC), and in our product descriptions we only use authorised health claims.
✔️ Finnish origin
Puhdas+ is a Finnish brand whose products are made for everyday use by people who care about what they consume.
✔️ Transparent information
Every product page shows the full ingredient list, the amount of active ingredients per daily dose and the recommended use.
A conscious choice for every day
When choosing a food supplement, prefer a product with clean ingredients, honest claims and transparent information. Explore the full range in our online shop.
Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. Follow the recommended daily dose on the package.
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