What makes Puhdas+ truly special?

There is something special about the Nordic countries. Something that you can feel in the crisp mornings, the silence of the pine forest and the clear, restrained, but honest attitude towards health. It is from there, in Finland, that the brand Puhdas+. Puhdas+ is a Finnish wellness brand, which means “pure” in Finnish. The brand is built on the value that wellness must be based on simplicity, honesty and transparency. Most of the products are produced in Finland, and the cosmetic products are also made in the brand’s own factory in Tuusula.

The Nordic country has its own rhythm. It is not fast or intrusive — rather quiet and balanced. Our winters are long and sometimes tiring, spring comes calmly and wisely, summer is short but full of light. Our body lives in this rhythm. Sometimes it needs a little more support, sometimes a little clarity, and sometimes just pure, honest care.

It is with this mindset that the Puhdas+ brand was created, born by truly listening to what the Nordic person needs. It is an invitation to take a moment for yourself, in the simplest and most natural form.

Why is Puhdas+ special?

Puhdas+ products are known for containing only the necessary ingredients .
No artificial colors.
No sweeteners.
No unnecessary fillers or preservatives.

Nordic honesty means: what you see is what you get .

As a result, the products are particularly suitable for more sensitive consumers who prefer clear and transparent formulations.

✔️ Quality that comes from care

The products are made in Finland, where control, purity, and quality standards are among the strictest in the world.
This means that every ingredient has been chosen with care – not just because it “fits”, but because it works and is safe .

🔬 Science-based approach

Although the brand sounds gentle and natural, it is strongly based on scientific principles:

• essential vitamins and minerals are selected based on their proven effects,

• skin and wellness products take into account genetic differences and the actual needs of the body,

• Ingredients are not put in dozens of different forms at once, but only when they are truly useful.

This provides a reliable symbiosis – simplicity inspired by Nordic nature combined with scientific precision.

Nordic well-being every day

When you think about what makes a brand truly strong in the wellness industry, there are three things:

1. Peace of mind – knowing that the products are pure and controlled.

2. Effectiveness – that the ingredients are of high quality and give the body what it needs.

3. Honesty – that promises are not exaggerated, but are based on facts and experience.

Each product is designed to support the health of people living in northern climates – where there is little sun, stress can be high, and the immune system sometimes needs a little extra support.

Vitamins, minerals and superfoods are selected to suit our lifestyle and environment. This is the essence of Nordic care – thinking about what your body really needs.

People who choose Puhdas+ often describe their bodies as feeling lighter and calmer. Not because the products promise miracles, but because they don’t put any extra strain or pressure on the body. Puhdas+ doesn’t force you to do anything — it simply supports you quietly and naturally. Like a gentle reminder of your own well-being, which has always been there… sometimes just a little hidden when you’ve been more tired or overwhelmed than you’d like.