Estonian entrepreneur and official importer of Puhdas+ products Meiko Neuman

In this blog post, you will get to know Estonian entrepreneur Meiko Neuman better. Her entrepreneurial journey began at a young age, when she started her first buying and selling transactions and part-time jobs outside of school. Today, she operates through NordenBio OÜ and is the official importer of Finnish health product brand Puhdas+ in Estonia.

Meiko is an entrepreneur who values ​​independence, time control, and practical entrepreneurship. For her, entrepreneurship is not just a form of work, but an opportunity to do things her own way, efficiently and effectively. She believes that a good company is born from the right decisions, energetic action, and the ability to manage one’s time and activities in a structured way.

Under his leadership, Puhdas+ products are on the Estonian market, with a clear direction to expand to the Baltic and European markets in the future.

What sparked your decision or desire to become an entrepreneur?

The entrepreneurial spirit has been with me since childhood – I started making various buying and selling transactions, producing things and doing extra work outside of school at an early age. Business has always been my passion and I wanted to break free from the restrictions of paid work, to have more time and get more done.

What does being in business give you?

Entrepreneurship and getting things done is a real passion for me. I believe that we are all our own employers and responsible people, so I don’t make a difference whether you are an employee or an entrepreneur – it all depends on you. With paid work, the team often disappears after five o’clock, with entrepreneurship you can get a lot more done than from one to five. For me, entrepreneurship gives me energy, free time, extra income and exciting challenges to do something completely new and special.

What does your company do?

My company NordenBio OÜ is engaged in the import and sale of the Puhdas+ series of products – vitamins, dietary supplements and natural cosmetics – in Estonia. We plan to expand to the Baltic and European markets in the near future. Puhdas+ is the only European health product line that is completely free of preservatives, artificial colors, sweeteners and magnesium stearate, offering clean, natural and high-quality alternatives for everyday well-being. We offer a wide range of health products that support people’s everyday health and well-being.

What are the three most important things to consider before starting a business?

For me, the three most important things when starting a business are:

1. Energy – as an entrepreneur, you must have enough energy and passion to initiate, develop, and manage projects.
2. Time – it is important to plan your time in a way that allows you to achieve freedom and not be under excessive time pressure.
3. A sense of responsibility and structure are necessary to create scalable and sustainable business models.

Why have you chosen LHV as your corporate finance partner?

I chose LHV bank precisely because I am an IT professional myself and I value high-quality, simple and user-friendly IT systems. LHV has created very convenient, scalable solutions that I can easily use in both private life and business. Thanks to LHV, we have conveniently connected our accounting system, e-shop and other necessary interfaces. When trying other banks, it seemed that they were often behind the times and too complicated, LHV’s user-friendliness has been very important to us. With LHV, I can do everything online without having to go to a bank branch. For me, LHV is not only a business and investment bank, but also a bank for the whole family, our whole family uses LHV services, the children save money and invest with us.

The article is published on the LHV BLOG .